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Privacy Policy

Last updated: July 31, 2026

GoBalik Privacy Policy

This Privacy Policy explains how GoBalik Technologies OPC ("GoBalik", "Company", "we", "our", or "us") collects, uses, stores, processes, protects, and discloses personal information in connection with the GoBalik platform, including our websites, merchant dashboard, APIs, and QR loyalty systems, analytics, mobile applications, and related services (collectively, the "Services").

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, disclosure, and processing of your information as described herein, to the extent permitted by applicable law.

1. Scope

This Privacy Policy applies to Merchants using GoBalik, Merchant staff, customers participating in loyalty programs powered by GoBalik, and visitors accessing our Services.

2. Information We Collect

Depending on how the Services are used, we may collect the following information:

Merchant Information

This may include business information, contact details, account credentials, billing information, branding materials, support communications, and operational data relating to Merchant accounts and loyalty programs.

Customer Information

Merchants may collect and process customer information through the Services, including names, mobile numbers, email addresses, loyalty activity, reward redemption history, transaction-related records, and other information submitted by or on behalf of the Merchant.

Technical Information

We may automatically collect technical and operational information such as IP addresses, browser and device information, authentication logs, timestamps, usage data, security events, fraud detection signals, cookies or similar technologies where applicable, and system diagnostics.

3. Roles and Responsibilities

Depending on the nature of the processing activity, GoBalik Technologies OPC may act as a Personal Information Controller, Personal Information Processor, or both, as recognized under applicable Philippine law.

Where a Merchant determines the purposes and means of processing customer information through the Services, the Merchant remains responsible for complying with applicable privacy and data protection laws.

4. How We Use Information

We use information to:

  • provide, operate, and maintain the Services;

  • authenticate users and secure accounts;

  • administer loyalty programs and reward systems;

  • detect, investigate, and prevent fraud, abuse, unauthorized access, and other security incidents;

  • provide customer support;

  • improve our products, analytics, and platform performance;

  • communicate important service, security, and operational updates;

  • comply with legal obligations; and

  • enforce our Terms, policies, and platform rules.

5. Information Sharing and Disclosure

We do not sell, rent, or trade personal information.

We may disclose or permit the processing of information only when reasonably necessary to:

  • operate and deliver the Services;

  • engage trusted service providers performing services on our behalf;

  • comply with applicable laws, regulations, court orders, subpoenas, or lawful government requests;

  • protect the rights, property, safety, security, or integrity of GoBalik, our users, or the public;

  • investigate fraud, abuse, security incidents, or violations of our policies; or

  • support a merger, acquisition, reorganization, financing, sale of assets, or similar corporate transaction, subject to applicable law.

Our service providers are authorized to process information only as necessary to perform services for GoBalik and may not use such information for their own independent commercial purposes.

6. Fraud Prevention and Platform Security

We actively monitor our Services to detect fraud, abuse, account compromise, unauthorized access, loyalty manipulation, fake transactions, automated attacks, and other activities that may threaten platform integrity.

Where appropriate, we may investigate suspicious activity and take reasonable enforcement actions, including restricting, suspending, or terminating access to the Services, consistent with applicable law and our Terms.

7. Merchant-Customer Relationship

GoBalik Technologies OPC provides technology that enables Merchants to operate digital loyalty programs.

Each Merchant is independently responsible for its relationship with its customers, including customer communications, promotional activities, reward fulfillment, products or services offered, and compliance with applicable laws.

GoBalik is not a party to transactions between Merchants and their customers solely by providing the Services.

8. Data Retention

We retain personal information only for as long as reasonably necessary to provide the Services, comply with legal obligations, resolve disputes, protect platform security, and enforce our agreements.

Following account deletion or termination, certain information may be retained for a limited period where reasonably necessary for backup integrity, fraud prevention, security investigations, dispute resolution, or legal compliance. Backup and disaster recovery systems may retain information for a longer period where operationally necessary.

9. International Data Processing

Our infrastructure and trusted service providers may process or store information in jurisdictions outside the Philippines.

Where cross-border processing occurs, we implement reasonable contractual, organizational, and technical safeguards designed to protect personal information in accordance with applicable law.

10. Security Measures

We implement commercially reasonable administrative, organizational, physical, and technical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

Despite these measures, no method of electronic storage or transmission can be guaranteed to be completely secure.

11. Service Providers

We may engage third-party providers for cloud hosting, infrastructure, databases, authentication, communications, analytics, monitoring, customer support, payment processing, and other operational services.

These providers process information solely on our behalf and only to the extent necessary to perform the services we request.

12. Data Subject Rights

Subject to applicable law, individuals may have the right to request access to, correction of, deletion of, restriction of processing of, or objection to the processing of their personal information, as well as other rights provided under the Data Privacy Act of 2012 and applicable regulations.

Requests relating to personal information may be submitted using the contact information provided below.

13. Philippine Data Privacy Compliance

GoBalik Technologies OPC is committed to processing personal information in accordance with Republic Act No. 10173 (Data Privacy Act of 2012), its Implementing Rules and Regulations, and applicable issuances of the National Privacy Commission.

14. Beta Features and Service Availability

Certain features may be designated as beta, preview, experimental, or early-access features and may contain bugs, interruptions, or incomplete functionality.

The Services are provided on an "as available" basis. While we strive to maintain reliable operations, we do not guarantee uninterrupted availability. Maintenance, infrastructure failures, third-party service interruptions, emergency security actions, or force majeure events may temporarily affect the availability of the Services.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, legal obligations, or business practices.

The updated version will become effective upon publication through the Services. Continued use of the Services after such updates constitutes acceptance of the revised Privacy Policy, to the extent permitted by applicable law.

16. Minors

Eligibility to participate in a Merchant's loyalty program is determined by the respective Merchant and applicable law. Merchants are solely responsible for ensuring compliance with all laws, regulations, and age restrictions applicable to their industry, including the collection and processing of personal information relating to minors.

GoBalik provides the technology platform and does not determine or verify customer eligibility for individual Merchant loyalty programs, except where required by applicable law or necessary to protect the Services.

17. Contact Us

GoBalik Technologies OPC
Privacy Office
Email: privacy@gobalik.ph

If you have questions, requests, or concerns regarding this Privacy Policy or the processing of your personal information, please contact our Privacy Office using the email address above.